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Email Marketing + Copywriting

EMAIL MARKETING + COPYWRITING

Ledbury is known for creating well constructed, timeless menswear pieces for the modern business professional. Ledbury began as a shirtmaker in 2012, gradually evolving to produce a full range of casual and formal menswear including pants, sport coats, ties, socks, belts and other accessories. As the brand's email marketing producer and copywriter (2014-2017), I documented all product information associated with the 500+ new products released each year, created email marketing schedules based on product performance using email marketing best practices, and wrote thoughtful product descriptions, marketing email copy and website copy that included technical and practical attributes of Ledbury products. Below are some of the brand's top performing emails of 2016 featuring key email marketing techniques and creative email copywriting.

MODERN FORM

EMAIL PROMOTING FIT AND FABRIC CALLOUTS FOR LEDBURY SPORT COATS AS THE PRIMARY MESSAGE, AND A SOCIAL GIVEAWAY AS SECONDARY MESSAGE.

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breezy prints

EMAIL PROMOTING lIGHTWEIGHT FABRICS AND INTERESTING PRINTS FOR SPRING, AND A BEHIND-THE-LOOKBOOK BLOG POST OF OUR CATALOG PHOTOSHOOT IN NEW ORLEANS.

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BRACKET BLUES

Email promoting spring product, launched during March Madness with subject line "Bracket Blues."

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